Shopify | Business Tools
Shopify - Business Tools
ROLE: Line Producer
Client Shopify
Prod. Company Mighty Oak
Creative Director & Director Sally Tran
Senior Producer Jennifer Vance
Head of Production Megan Barbour
Producer Kelsey Usher
Executive Producer Emily Collins
Executive Creative Director Michaela Olsen
Stop Motion Animation Director Anthony Galante
Associate Creative Director Liz Klein DiBello
Storyboards Sabrina Chaney, Anthony Galante
Art Director Emma Sobota
Consultant Tom Dunne
Line Producer Ditte Ravnild
1st AD Darcy Thompson
DP Gary Bardizbanian
1st AC Mars Alba
Gaffer Eric Sorensen
Key Grip David Williamson
Swing Kieran McShane, Rustam Caspian
Production Assistants Zachary Aborizk, Ivan Rodriguez, Bertus Regis
DIT Gabriel Freed
Production Designer Brad M. Bailey
Lead Person Cyrus Howlett
Set Dressers Grace Bilbao, Daniel Kology
Art Assistants Jahfari Johnson, Aidan Stadler
Tufting Fabricators Alyssa Collister, Rachel Herbst
Ceramicist Minkyung Chung
Wardrobe Minkyung Chung & Liz Klein DiBello
UI Designer Don Vincent Ortega
Lead Editor Danilo Lima
Assistant Editor Boris Ebzeev
Lead Animator Lizzi Stuart Ignasher
Animator Tynesha Foreman
Color Alexia Salingaros
Sound Design/Audio Mix Little Bear Audio
Composer Zack Kraimer
On-Screen Talent Minkyung Chung, Johnathan Dougan, Anthony Galante, Camille Labarre
Voice Over Talent Brittany Jenkins, Georgia Kate Haege, Fiona McGarvey, Akiko Fujiwara, Heloise Wilson, Camilla Winter
Concept Development & Pre-Production Daniel Castro, Matthew Bekowitz
BTS Editor Anthony Galante
Shot at Studio 49, Brooklyn
Client: Video & Animation Lead Jess Peterson
Client: Producer Aleks Polakowska
Client: Art Director/On Screen Talent Sascha Hopson
Client: Strategist Shawn Petrusich
Client: Producer Andy Wood
Consultant Tom Dunne
Shopify asked production company Mighty Oak to show how using their extensive collection of tools can seriously boost a small business. They went right to the source and focused on a series of makers that use Shopify – such as a custom sneaker artist, a ceramicist, a tufter, and a terrarium artist – hard at work with the tools of their craft, while we see Shopify’s tools getting down to business seamlessly with them.
Using the kinetic movement of split screens, stop motion, and live action, we created a conversation between the practical maker and digital UI worlds. All movement is silky smooth to emphasize the ease of using Shopify’s UI. To capture a real maker’s environment on set, we made sure the workspaces felt ‘lived in’, with supplies and inspiration that make this feel authentic and speak to the ‘tools’ of their craft, while keeping framing balanced and uncluttered.
1 x 30 secs in 6 VO languages
4 x 15 secs in 6 VO languages